Trademark Rules And Brand Guidelines

Pi-hole® and FTLDNS (our fork of dnsmasq) are open source, but we still need to protect the unique identity and reputation of Pi-hole (our “brand”), both as a company and a product. This ensures that when people see the Pi-hole name or logo, they know it is something we, the Pi-hole developers, have worked on. We want to help you to make fair use of our name and logo so we have prepared some guidelines which explain which kinds of uses are acceptable.

Pi-hole owns the following trademarks:

1. The word Pi-hole®, which will be referred to as the Pi-hole word mark. 2. Figure 1, which will be referred to as the Pi-hole logo. Collectively, these trademarks will be referred to as The Pi-hole Marks.

Figure 1

Fair Use: When can I use The Pi-hole Marks?

You are entitled to fair use of The Pi-hole Marks under trademark law, which permits you to use The Pi-hole Marks to identify our product or service so long as such use is not likely to cause unnecessary consumer or public confusion. The Word Marks but not the Logo in the context of showing support for the open source Pi-hole project, provided that:

There is no commercial purpose behind the use and you are not offering Pi-hole commercially under the same domain name

There is no suggestion that you are the creator or source of Pi-hole, or that your project is approved, sponsored, or affiliated with us or the community.

When can’t I use the Pi-hole marks?

You may not:

use a name or logo so similar to The Pi-hole Marks that may confuse or mislead people into thinking that your business, products or services originate from or are associated with Pi-hole; or in a way that will take advantage of our brand and/or reputation

use The Pi-hole Marks in a way that creates a false impression that your product or business is endorsed, sponsored by, or associated with Pi-hole

manufacture, sell, or give away any items of merchandise bearing the Pi-hole marks, such as T-shirts, hats, pens, stickers, mugs etc

use The Pi-hole Marks when redistributing our software (i.e. not modifying the source code to remove The Pi-hole Marks prior to distribution), which may confuse or mislead people into thinking that your business, products or services originate from or are associated with Pi-hole

use The Pi-hole Marks in a way that creates a false impression that your product or business is endorsed, sponsored by, or associated with Pi-hole

use The Pi-hole Marks as part of your company name, company logo, or product name

Colors

The reds are used in the tear drop shapes. The greens are each end of the gradient in the leaf shape.

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